According to a Kolkata-based fashion designer, Radhika Singhi, the ready-to-wear saris are gaining popularity in India very quickly.
"Indian women are becoming more inclined to use ready-to-wear, hassle-free party-wear saris and lahengas. There is a growing demand for cocktail dresses like gown-cum-saris as well," said Radhika, while she was launching the new collection of her new bridal wear at her boutique, Threads.
According to her, the current generation of Indian women prefer to dress in a similar way as Indian stars dress for international events like the Cannes Film Festival.
"Women today want to wear Indian dresses similar to those worn by Indian celebs at Cannes and other events. And hence instead of traditional heavy bridal wears they prefer to wear gown-cum-saris," she added.
Radhika, who has been a bridal wear designer for the past 3 years, added that the new generation brides prefer pastel shades along with the traditional bright shades.
"Besides traditional colours like red and maroon, today's brides are also choosing pastel colours like peach, powder blue, off-white, rusty red and muddy greys - that are very English - for their shaadi ka joda (bridal dress)," she said.
She also added that the current generation grooms and brides stress more on the comfort, patterns and colours of fabrics rather than on embellishments.
"The trend for wedding dress for both man and woman is minimal embellishments on comfortable fabric like silk, chiffons or organza," Radhika said.
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